OET China Promotion Plan

Occupational English Test

OET Applicable Scenarios

China needs OET

With the internationalization of China's healthcare industry, an increasing number of healthcare professionals need internationally recognized English proficiency certification. OET, as an English test specifically designed for healthcare professionals, can accurately assess the practical English working ability of healthcare workers, meeting the needs of China's healthcare industry for international development.

OET is required for going abroad

For Chinese healthcare workers planning to work abroad, OET is an English proficiency certification recognized by many countries (such as Australia, New Zealand, the United Kingdom, etc.). By passing the OET exam, Chinese healthcare workers can demonstrate their ability to work in English-speaking environments, opening broader international career paths.

China's OET Market: Demand Explosion and Supply Gap

(I) Core Demand Drivers
  • Rigid Demand for Immigration Pathway
    Australia's caregiver immigration language threshold clearly recognizes OET scores. The 482 visa requires 4 Cs or above, while the 186 permanent residency visa requires 4 C+s or above, creating a direct link: "Taking OET = Getting Immigration Entry Ticket".
  • Natural Fit of Test Scenarios
    OET focuses on healthcare scenarios, with listening designed around patient communication, writing requiring completion of nursing records, and speaking simulating doctor-patient conversations. Compared to IELTS's general scenarios, it better matches caregivers' knowledge base and professional context, reducing preparation difficulty.
  • Dual Value for Career Development
    OET scores not only meet immigration requirements but are also viewed by Australian nursing institutions as proof of workplace competence. Some employers explicitly prioritize hiring those with OET scores, creating a "test-employment" linkage value.
(II) Market Size and Growth Potential
2000-3000
Core Test-Taker Scale
(persons/year)
¥200M+
Annual Training Market Size
(CNY)
8000-15000
Training Price per Customer
(CNY)
30%-50%
Next 3 Years
Annual Test-Taker Growth Rate
¥185B
2025 China English
Training Market Size (CNY)
12.7%
Cross-border Employment & Study
Test Course Growth Rate

Base Market Calculation: Based on 300-800 Chinese caregivers successfully immigrating to Australia annually, plus 2-3 times the number of potential applicants (including those in preparation stage), the core test-taker scale reaches 2,000-3,000 persons/year. If nurse groups are included, the market size further expands.

Training Market Space: China's English training market will reach ¥185 billion by 2025, with cross-border employment and study test courses growing at 12.7%. As a specialized test in the medical field, OET training can achieve a price per customer of ¥8,000-15,000, corresponding to an annual training market size exceeding ¥200 million.

Strong Growth Momentum: Australia's immigration policy continues to favor the nursing industry, domestic caregivers' "going overseas" willingness is rising, and OET recognition in the medical field is increasing. It is expected that China's OET test-taker annual growth rate will reach 30%-50% in the next 3 years.

(III) Core Supply Gaps in Current Market

Insufficient Test Center Coverage

  • Current Situation: Existing OET test centers are concentrated in first-tier cities like Beijing and Shanghai
  • Problem: Candidates from southeast coastal and central-western regions need to travel long distances
  • Cost: High time and economic costs
  • Gap: Clear test center gaps exist in southern core cities like Xiamen and Zhuhai

Scarce Training Resources

  • General Institutions: Lack medical scenario teaching capabilities
  • Professional Institutions: Mostly rely on small institutions or individuals
  • Faculty Issues: Inconsistent faculty quality, incomplete teaching systems
  • Scale Limitations: Difficult to meet scaled demand

Broken Service Chain

  • Fragmented Processes: Lack of integrated services for exam registration, preparation training, score certification, etc.
  • Poor Experience: Test-takers need to coordinate with multiple parties
  • Market Demand: Market urgently needs professional institutions to integrate full-chain resources

OET Promotion Channels

1. All language training for Chinese nursing workers will use OET courses and exams.

All language training for Chinese nursing workers will uniformly adopt the OET course and examination system, ensuring the standardization and internationalization of training content, and enhancing training effectiveness and certification value.

2. Northern International Examination Center's own channels: OET courses will be integrated into medical colleges

Northern International Examination Center's own channels: OET courses will be integrated into medical colleges, covering medical college data from six provinces: Liaoning, Shandong, Zhejiang, Guangdong, Fujian, and Sichuan, categorized by junior college, undergraduate, and graduate levels:

Liaoning(23)

Junior College(12)
  • Shenyang Medical College
  • Liaodong College
  • Yingkou Vocational and Technical College
  • Liaoning Medical Vocational College
  • Panjin Vocational and Technical College
  • Liaoning Health Vocational and Technical College
  • Jinzhou Normal College
  • Liaoning University of Traditional Chinese Medicine (Junior College Department)
  • Dalian Maple Leaf Vocational and Technical College
  • Bohai Shipbuilding Vocational College
  • Fuxin Higher Vocational College
  • Shenyang Vocational and Technical College
Undergraduate(6)
  • Dalian Medical University
  • Jinzhou Medical University
  • Liaoning University of Traditional Chinese Medicine
  • Shenyang Pharmaceutical University
  • Shenyang Medical College
  • Liaoning Hei Shi Medical College
Graduate(5)
  • Dalian Medical University
  • Jinzhou Medical University
  • Liaoning University of Traditional Chinese Medicine
  • Shenyang Pharmaceutical University
  • Shenyang Medical College

Shandong(16)

Junior College(7)
  • Shandong Medical College
  • Heze Medical College
  • Shandong College of Traditional Chinese Medicine
  • Shandong College of Pharmacy and Food
  • Jinan Nursing Vocational College
  • Tai'an Nursing Vocational College
  • Weifang Nursing Vocational College
Undergraduate(6)
  • Shandong University (Medical School)
  • Shandong First Medical University
  • Weifang Medical University
  • Tengzhou University
  • Qilu Medical College
  • Shandong Xiehe College
Graduate(3)
  • Shandong University (Medical School)
  • Shandong First Medical University
  • Weifang Medical University

Zhejiang(8)

Junior College(1)
  • Wenzhou Vocational and Technical College (Medical-related programs)
Undergraduate(4)
  • Zhejiang University (Medical School)
  • Wenzhou Medical University
  • Zhejiang Chinese Medical University
  • Wenzhou Medical University Renji College
Graduate(3)
  • Zhejiang University (Medical School)
  • Wenzhou Medical University
  • Zhejiang Chinese Medical University

Guangdong(11)

Junior College(3)
  • Guangzhou Health Vocational College
  • Huizhou Health Vocational College
  • Zhuhai Health School
Undergraduate(4)
  • Sun Yat-sen University (Medical School)
  • Southern Medical University
  • Guangzhou Medical University
  • Guangdong Pharmaceutical University
Graduate(4)
  • Sun Yat-sen University (Medical School)
  • Southern Medical University
  • Guangzhou Medical University
  • Guangdong Pharmaceutical University

Fujian(8)

Junior College(3)
  • Fujian Health Vocational College
  • Quanzhou Medical College
  • Zhangzhou Health Vocational College
Undergraduate(3)
  • Fujian Medical University
  • Fujian University of Traditional Chinese Medicine
  • Xiamen Medical College
Graduate(2)
  • Fujian Medical University
  • Fujian University of Traditional Chinese Medicine

Sichuan(11)

Junior College(2)
  • Chengdu Vocational and Technical College (Medical-related programs)
  • Sichuan College of Traditional Chinese Medicine
Undergraduate(5)
  • Sichuan University (West China Medical School)
  • Southwest Medical University
  • Chengdu University of Traditional Chinese Medicine
  • North Sichuan Medical College
  • Chengdu Medical College
Graduate(4)
  • Sichuan University (West China Medical School)
  • Southwest Medical University
  • Chengdu University of Traditional Chinese Medicine
  • North Sichuan Medical College

3. OET courses will be recommended by the Chinese Medical Association and the Chinese Nursing Association

OET courses will be recommended by the Chinese Medical Association and the Chinese Nursing Association. Through the recognition and promotion by these two authoritative professional organizations, OET's visibility and recognition in China's healthcare industry will be further enhanced, establishing a broader promotion network.

OET Promotes the Internationalization of Chinese Medicine